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The Concept

The campaign is to make an interactive short video post on Facebook that users can play, screenshot and share it. Once completed, they may have a chance to win the prizes.

To give the user the feeling of winning the lottery, we used a slot machine to demonstrate the concept, it was really fun to gamify the video and I had a lot of fun doing it.

Two versions of the key visual , client chooses the one on the left:

campaign ads
campaign ads
A winners announced post
  • Clinet

    HL International
  • Agency

  • Role

    Senior Designer

Behind The Scenes

This motion graphics were greatly appreciated by the client, and the Facebook event was very well attended.
We shared some event posts on Instagram, and the cooperation with some KOLs has also received good responses. It's been a success for our agency.

campaign ads
The winners announced post
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Title Sequence