![product branding](assets/img/project/product-branding-top.jpg)
Product
Branding
Branding
The Concept
In this project, we aimed to create a design that combines retro and modern aesthetics, with an emphasis on Taiwanese style.
The lattice window will serve as a unique frame for the video.
The product comes in five different flavors of noodles, the visual elements will be customized according to the taste of each noodle.
![product branding](assets/img/project/product-branding-001.jpg)
![product branding](assets/img/project/product-branding-002.jpg)
Behind The Scenes
It's not easy to shoot on a monochromatic background, our photographer is great, but those raw videos still require post-production.
so I spent very little time on the motion design part, but a lot of time on color correction, trying to deal with overexposed footages.
Since it's a food product, what I care most about is that the noodles must look delicious.
In addition, I also put a lot of thought into using editing, camera movement to make the video look more lively.
Overall I am very happy with the result, it was a valuable experience for me.
![product branding](assets/img/project/product-branding-003.jpg)